RHB Bank: Much More Than Credit Cards & Loans

RHB Bank Ready to Take on the Domestic Financial Industry

RHB Bank is at present the one of the most comprehensive integrated financial services group in Malaysia. With the vision to further grow its share of the market in the South East Asia region, they’ve until recently ventured into 10 countries that cover Brunei, Laos, Myanmar, Vietnam, and Singapore, and more. To be able to make expansion possible, a wide variety of services are generally provided to consumers to cater to both the personal savings account and business needs.

Having a savings account and a current account has become staple yet underrated. To ensure account holders may benefit the most from their savings, RHB Bank has provided a more competitive interest rate in comparison to other banks. Also, they’ve already improved the transaction facilities by both adding more ATM and CDM machines in branches and various designated locations and also creating a web-based banking services platform, RHB Now for their customers.

As the Bank witnesses the change of trend from the traditional purchasing method by cash to an online purchase, they noticed that there’s an elevating demand from customers for credit cards. Based on information from surveys conducted that shows the public’s increasing acceptance towards e-payment, it truly is indisputable that offering credit card solutions is probably the main strategy RHB Bank should be pushing forward-and they did exactly that.


Furthermore, as RHB sees the critical need to produce a good symmetry between demand and supply, they’ve developed a credit card scheme that offers more advantages to the cardholders that can be enjoyed as they use it for either offline or online transactions.

RHB Bank is knowledgeable of the idea that setting up a savings account and credit card is inadequate to satisfy people’s financial needs. It is evident that commonly, individuals need to acquire personal loans with the bank to buy high-valued assets, like real estate and cars. As a consequence, RHB has offered a low-interest rate for many varieties of loans. Customers who want to go the one step further are also able to subscribe to insurance and buy unit trusts from RHB Group.

Shifting the main target to corporate customers, RHB Bank is in addition to offering corporate banking solutions to entrepreneurs and organizations. These target consumers are welcomed to get loans and also subscribe to other solutions, including asset management and cash management services.

These facilities are especially beneficial for small-medium enterprises, as plenty of kinds of services including loans can be made to inject capital for their businesses. For e-commerce business owners, retails solutions would be just about the most innovative and beneficial services they may subscribe to.

Despite this, attention to the highly demanded Islamic banking facilities hasn’t ever been an oversight. RHB Bank witnesses that there is a lot of requests from the customers to develop Shariah-compliant financial instruments. As a result of that, they’ve lined up wealth management, corporate banking, Islamic treasury, unit trust, and different types of other products and services that adheres to the Shariah guideline to the public.

In 2016, RHB Bank has seen a 24% annual brand value growth, leading them to be on the list of five top players in Malaysia. Knowing the full potential of the long term financial market, RHB Bank is ready with a lot of aggressive strategies in a savings account to ensure a steady increase in growth through the next several years.